Amazon & E-commerce · Storefronts + Listings

Brand stores built like websites. Listings that sell the product.

I design the Amazon brand storefronts and product listings for hotel brands' home collections. The store works as a mini website, with its own navigation, pages and collections. Every product page is a sequence of images that tells the buyer what it is, how it smells and how it lives at home.

When there is no photoshoot, I build the scene with AI around the real product, so every listing launches complete and on brand.

Visit the live store ↗
AgencyHotels at Home · In-house e-commerce team, US
BrandsMarriott, Sheraton, EDITION, Renaissance
RoleStorefront design, listing images, AI product scenes
PlatformAmazon Brand Stores & product detail pages
ToolsFigma, Photoshop, AI image tools
Year2024 — Today

How I build a store and its listings

Research first, for the store and for every product. Then the design, and AI scenes when there is no photo to work with.

01

Storefront research

How brand stores in this category are built: navigation, page types, tile formats, and what the client's audience expects to find.

02

Store design

The storefront designed like a website: a home page and category pages, a banner, hero tiles, collections and shoppable product grids, desktop and mobile.

03

Product research

How each product type is usually shown on Amazon: which images come first, what buyers need to see, and which details set it apart.

04

Listing images & AI scenes

The full image stack for each product. When there is no photo, I generate the scene with AI, placing the real product in an environment that matches the brand.

Product listings

Each listing is a sequence with a job per image: the brand, the scent notes, the product in use and the collection. The white-background shot that Amazon requires as the first image closes the stack here. Hover the steps to walk through it.

Marriott Attune Reed Diffuser, Hotel Fragrance Collection, 4 ozClick to enlarge
Visit the Marriott Store

Marriott Attune Reed Diffuser, Hotel Fragrance Collection, 4 oz

The image stack

  1. 1Brand intro
  2. 2Scent notes
  3. 3Lifestyle · scent story
  4. 4The collection
  5. 5Ambience · in the room
  6. 6Main image · white background, required by Amazon as image 1
See it live on Amazon ↗
Sheraton Floral Breeze Reed Diffuser, 4 ozClick to enlarge
Visit the Sheraton Store

Sheraton Floral Breeze Reed Diffuser, 4 oz

The image stack

  1. 1Product intro
  2. 2Scent notes
  3. 3Lifestyle · scent story
  4. 4The collection
  5. 5Main image · white background, required by Amazon as image 1
See it live on Amazon ↗
Renaissance Shiso Tea Fragrance Room Diffuser RefillClick to enlarge
Visit the Renaissance Hotels Store

Renaissance Shiso Tea Fragrance Room Diffuser Refill

The image stack

  1. 1Brand intro
  2. 2Scent notes
  3. 3Lifestyle · scent story
  4. 4Benefits
  5. 5Ambience · in the room
  6. 6Main image · white background, required by Amazon as image 1
See it live on Amazon ↗

When there is no photoshoot

The product photo is real. The setting around it is generated with AI to match the brand's world, which saves the time and cost of a shoot for every product.

Marriott · Attune reed diffuser
Attune reed diffuser product photo
Product photo
→
Attune reed diffuser AI scene
AI scene
Sheraton · Floral Breeze reed diffuser
Floral Breeze reed diffuser product photo
Product photo
→
Floral Breeze AI scene
AI scene

Need a store that sells?

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