01 · Launch
Open the offer
Announces 25% off sitewide. A strong lifestyle hero, then one block per category so every customer finds a way in.
Email design · Hotels at Home
Email Design Systems
I design promotional email campaigns every week for hotel brands and other retail clients: deciding what to sell, planning how each email is built, and designing every send in a consistent system.
AgencyHotels at Home · In-house e-commerce team, US
BrandsMarriott, Sheraton, DoubleTree, Renaissance and more
RoleMerchandising, email planning, design & build
MarketsUS, Canada & Europe · EN, FR, DE
ToolsFigma, Photoshop, AI image tools, Salesforce Marketing Cloud
Year2024 — Today
DoubleTreeAlso for Mandarin Oriental, MGM Resorts, Novotel, Sonesta and Le Méridien.
Every campaign is a full series
Each promotion runs as a sequence of emails per brand and market. A few recent ones, ready to open.
From brief to inbox
Marketing sets the promotion. Turning it into emails that sell is where my work starts.
Brief
Marketing defines the offer, dates and markets for the promotion.
Choose what to sell
I check what is in stock and pick the products and categories with the best chance to sell.
Plan the email
I decide how each send is built: hero, section order, modules and calls to action.
Design
Built in Figma from each brand's component library, with retouched or AI-generated imagery.
Approve & ship
After marketing approves, I export the slices, build the email in Salesforce, and run test sends and QA before launch.
My responsibility
AI-assisted imagery
Real products, AI-generated models
I combine real product images with AI-generated models and settings. It saves the time and cost of product shoots, which can be slow to organize and don't always deliver the best result.
Real product imagesRobes, bedding and amenities come from real product photography, so customers see exactly what they buy.
AI-generated models and scenesPrompts set the person, the room and the light around the product.
Less time, lower costNo models, locations or crew to book, and consistent results across every send.
Case in point
Shop Marriott · September–October
One promotion from start to finish: four sends, each with its own job, in three languages.
02 · Feature
Spotlight bath
Narrows the story to amenities, robes, towels and slippers, plus scent, to re-engage people who didn't buy at launch.
03 · Feature
Go deep on bedding
The brand's core category. Pillows, blankets, linens and toppers, each with its own image, copy and call to action.
04 · Last call
Close with urgency
"Offer ends soon" leads, and a denser recap of every category helps last-minute shoppers decide fast.
Three languages, one layout
The same launch adapted for Canada and Europe, with copy-fit checked per language.
Built from reusable components
Modules with variants, designed once and reused across every send.
Work produced at Hotels at Home for its hospitality brand partners. Brand names and assets belong to their respective owners.
Planning your next campaign?
Let's talk ↗Explore other work
All work →
01
Campaigns & Advertising
Key visuals and launch campaigns for FOX, Universal and more.
View project →
02
Branding
Identity systems, logos and brand books built from zero.
View project →
04
Amazon Storefronts & Listings
Brand stores and product listings for hotel brands.
View project →
05
Web & UX/UI
Websites designed in Figma and built in WordPress.
View project →