Chocoperlas - Exequiel Abreu. Graphic & Web Designer

Chocoperlas

As a designer, I played a crucial role in the development of the packaging for Chocoperlas, a unique line of chocolate bonbons infused with natural fruit flavors. My work involved a comprehensive approach that included thorough market research, creative proposal generation, and cohesive branding for the entire product line.Market Research To begin, I conducted extensive market research to understand current trends in the chocolate and confectionery industry. This included analyzing competitors, identifying target demographics, and gathering insights into consumer preferences. By understanding the landscape, I was able to pinpoint gaps in the market and opportunities for differentiation, ensuring that Chocoperlas would stand out among competitors.Proposal Generation Based on my findings, I generated a variety of packaging design proposals that reflected the essence of Chocoperlas. Each proposal focused on different aspects such as color schemes, typography, and imagery. I aimed to create a visual identity that conveys the delightful experience of chocolate fused with natural fruit. Through iterative design processes, I refined these concepts, incorporating feedback to arrive at the final designs that capture the brand's appeal.Branding In addition to packaging, I developed a comprehensive branding strategy for Chocoperlas. The branding includes the brand's logo, color palette, and overall aesthetic that reinforces the natural and indulgent qualities of the product. I ensured consistency across all packaging elements, creating an unmistakable identity that resonates with customers and communicates the brand’s values.Through my work on the Chocoperlas packaging, I succeeded in creating an eye-catching and cohesive design that not only attracts consumers but also tells the story of the brand. I am proud to have contributed to the successful launch of Chocoperlas in the market, providing a packaging solution that enhances the overall consumer experience.

Adobe Illustrator

Facenote

MDCX

The Orexx Partners

Ana Frenkel

Friar

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